Clean before contact
Duplicate rows, wrong services, old opt-outs and vague contact records are filtered before the campaign is even drafted.
Database reactivation
Reactivate old quotes without becoming spam.
Your quote archive is not a mailing list. It is a record of people who asked your business for help. The work is to filter it carefully, contact only eligible records, and make the reply easy to act on.
Up to 500records cleaned in the sprint
1 questionis the project still on the cards?
Every sendincludes a clear opt-out
Same daycallback expectation for warm replies
The problem
Most old quote databases are too messy to trust, so nobody touches them.
That is sensible until it becomes wasteful. The answer is not to send everything. The answer is to separate eligible first-party records from the noise, then contact the segment with context and restraint.
Segment by likely intent
A 4-month-old full-house quote behaves differently from a 2-year-old repair enquiry. The first campaign should go where the intent is strongest.
Keep the message plain
The best reactivation message does not pretend to be new. It reminds them of the old quote and asks if the project is still active.
How it works
A database reactivation campaign, installed in four controlled steps.
- Days 1-3
Audit
Review the source, fields, opt-out status, job types and quote age.
- Days 4-5
Approve
Agree the first segment, message copy, sender name and response process.
- Days 6-10
Send
Launch the approved SMS and email sequence with opt-outs in every message.
- Days 11-14
Handover
Review replies, suppression lists, next steps and the follow-up rhythm for new quotes.
Useful when enquiries are expensive
If you paid for Google Ads, directories, lead platforms or canvassing to get the original enquiry, reactivation can be cheaper than buying the same attention again.
Useful when the sales team is busy
The campaign only matters if replies are called. We install alerts, a callback script and a simple board so the warmest replies do not disappear into an inbox.
No one can honestly promise how many old quotes will convert. The fit check exists to decide whether the data quality, job value and callback capacity make a recovery sprint worth running.
FAQ
Old quote reactivation questions.
How old is too old for quote reactivation?
The strongest records are usually 3 to 18 months old, but older high-value quotes can still be worth checking if the contact details and service context are clear.
What data do you need to reactivate old quotes?
A CSV, CRM export, spreadsheet or inbox record with name, contact detail, quote date, service type and opt-out status is enough for the fit check.
Will every old quote be contacted?
No. Records are filtered first. Opt-outs, unsuitable jobs, duplicate contacts and unclear consent records are excluded before anything sends.
Step 1 · free
Check whether your database is usable.
Send the basics and we will tell you whether the records look recoverable, not-yet recoverable, or unsuitable for contact.
- No payment required
- No consumer cold list work
- Clear exclusions before any campaign
Got it — thank you.
We will come back within one working day with an honest read on your recoverable quotes.
That did not send.
Email us directly at [email protected] and we will reply within one working day.