Clean before contact
Duplicates, wrong services, old opt-outs and vague records are filtered out before a single message is drafted.
Part of the revenue system
Your old enquiries aren’t dead. They’re waiting.
Your old enquiries aren’t a mailing list. They’re people who already asked your business for a price. We reactivate them politely, by email and SMS only, and make the reply easy for your team to act on.
Own dataonly people who enquired with you
1 questionis the job still on the cards?
Every sendcarries a clear opt-out
Same daycallback expectation on warm replies
The problem
Most old enquiry lists are too messy to trust, so nobody touches them.
That’s sensible until it becomes wasteful. The answer isn’t to message everyone. It’s to separate the eligible records from the noise, then contact the right segment with context and restraint.
Segment by likely intent
A four-month-old full-house quote behaves differently from a two-year-old repair enquiry. The first messages go where intent is strongest.
Keep the message plain
The best reactivation message doesn’t pretend to be new. It reminds them of their enquiry and asks one honest question: still thinking about it?
How it runs
A controlled reactivation round, in four steps.
- Step 1
Review
We look at the source, fields, opt-out status, job types and enquiry age before anything is planned.
- Step 2
Approve
You approve the segment, the exact message copy, the sender name and the response process.
- Step 3
Send
The approved email and SMS sequence goes out in your name, with an opt-out in every message.
- Step 4
Work the replies
Warm replies become same-day callback tasks in your pipeline, and opt-outs join the permanent suppression list.
Done properly, or not at all
Lawful by design, not by accident.
First-party data only
We only ever contact people who enquired with your business about a similar service. Bought, rented or scraped lists are refused, every time.
Email and SMS, never calls
Reactivation runs by email and text message only, built around PECR’s soft opt-in. We don’t make cold calls, and we don’t script your team to make them.
Opt-outs are permanent
Every message carries a clear opt-out. Anyone who uses it joins a permanent suppression list and is never contacted again, by us or by the next campaign.
See our privacy policy and terms, or the ICO’s guidance on electronic mail marketing.
Find out what your old enquiries are still worth.
The free leak check tells you whether your records are usable, not-yet usable, or unsuitable, before you spend a penny.
FAQ
Reactivation questions.
How old is too old for reactivation?
The strongest records are usually 3 to 18 months old, but older high-value enquiries can still be worth checking if the contact details and service context are clear.
Is this legal?
Reactivation is built around PECR’s soft opt-in: your own past enquirers only, about a similar service, by email or SMS, with a clear opt-out in every message and permanent suppression for anyone who asks. There is no cold calling and no bought, rented or scraped lists.
What data do you need?
A CRM export, spreadsheet or inbox record with a name, contact detail, enquiry date, service type and any known opt-outs is enough to assess.
Will every old lead be contacted?
No. Records are filtered first. Opt-outs, unsuitable jobs, duplicates and unclear consent records are excluded before anything sends.
Free · 30 minutes
Check whether your old leads are usable.
Send the basics and we’ll tell you honestly whether your records look recoverable, not-yet recoverable, or unsuitable for contact.
- No payment required
- No bought lists, no cold calling
- Clear exclusions before any message sends
Got it, thank you.
We’ll come back within one working day to arrange your leak check.
That didn’t send.
Email us directly at [email protected] and we’ll reply within one working day.